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Adventures In Licensing is a monthly column about the ancillary products of major motion pictures: the toys, games, books, comics, soundtracks, junk food, and anything else studios have used, past or present, to sell a movie.

Featured Adventures In Licensing

The action figures and lost legacy of Batman Forever, 20 years later

by Noel Murray

Though it has the reputation as the more tolerable of the two Batman films directed by Joel Schumacher, Batman Forever embodies the kind of disposable packaging behind mid-’90s blockbusters. Fittingly, so do its toys.

  • What does a lightsaber-evoking marshmallow dispenser have to do with the final frontier? Not much, but this cheap toy caught the Star Trek franchise in catch-up mode following the triumph of its successor, Star Wars.

    A dubious Star Trek V scene inspired a dubious product tie-in

    by Noel Murray
  • View-Master predates computer animation by many years, so rendering one of Pixar’s best-known films seems like an odd choice. Yet the results both highlight the film’s strengths and suggest what 3-D ought to accomplish.

    When Pixar met the View-Master

    by Noel Murray
  • A limited-edition Twinkie embodies Bryan Singer’s attempt to squeeze a lot of X-Men material into a self-contained package.

    X-Men: Days Of Future Past inspires a mutant Twinkie for a mutant sequel

    by Noel Murray
  • Gremlins stirred controversy, yet it still got turned into toys. This Colorforms set captures the oddness of the film and its marketing, while doubling as a metaphor for how Joe Dante makes movies.

    Playing with monsters

    by Noel Murray
  • A Lego Movie playset reveals much about its inspiration, and how we play.

    The Lego Movie’s Cloud Cuckoo Palace: Some assembly required

    by Noel Murray
  • Steven Spielberg’s A.I. Artificial Intelligence spun off only one toy, a creepy talking teddy bear that neatly encapsulates the whole unsettling movie.

    A disturbing toy captures A.I.’s unnerving fatalism

    by Noel Murray
  • A Super Mario-esque videogame captures the Blues Brothers’ journey from TV novelties to R&B ambassadors to film stars to product.

    Playing The Blues Brothers

    by Noel Murray
  • In 1976, Jack Kirby created an odd, inimitable adaptation of Stanley Kubrick’s 2001: A Space Odyssey. It didn’t work at all, but it did shed light on what made both creators so remarkable.

    In the comic-book pages of 2001, two sorts of genius collided

    by Noel Murray
  •  Few grown-ups liked The Polar Express in 2004, but it’s since become a holiday staple. For proof, look no further than the nearest Christmas tree.

    A Polar Express ornament tells the story of a film quietly becoming a tradition

    by Noel Murray
  • The album became an all-time bestseller, and for many, a two-LP shorthand for disco itself. It helped define an era, though in some ways, it misrepresented the movie it gave a beat.

    The Saturday Night Fever soundtrack helped spread disco—and kill it

    by Noel Murray
  • Released when most associated Batman with the campy 1960s TV show, 1989’s Batman had to address an image problem from the start. An elegant, imposing take on the hero’s classic logo did the trick.

    How the 1989 Batman logo helped set the course for superhero movies

    by Noel Murray
  • Featuring cartridges loaded with strips of 8mm films, this once-common toy allowed kids to watch and re-watch—and pause and rewind—little movies. It was especially apt that its titles included excerpts from Disney’s breakthrough animated feature.

    A Fisher Price toy put Disney magic in kids’ hands

    by Noel Murray
  • A New Hope introduced the culture and ritual surrounding the Stars Wars films, and The Empire Strikes Back capitalized on them.

    Topps’ The Empire Strikes Back trading cards let fans love the film before they even saw it

    by Noel Murray
  • William Kotzwinkle’s book adaptation of Steven Spielberg’s 1982 blockbuster hits the necessary story beats, but has more fun exploring the gaps between them.

    More than just movie merchandise, the E.T. novelization has a personality all its own

    by Noel Murray
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