Sorry friendship, the real magic is a burgeoning film franchise. My Little Pony has saddled up for a brand new theatrical film, proving that you should never, ever throw out your childhood toys, lest they become the subject of a massive revival decades after you’ve seemingly grown out of playing with them.

Variety reports that Hasbro Studios has given the go-ahead to the new animated film, a deal that possibly involves some kind of sugar cube-giving and mane-scratching. This new My Little Pony film will be animated—thank goodness?—and is set to arrive in 2017.

The film will be produced through Allspark Pictures (which is not a label dedicated to Transformers films, oddly enough), “a new label through which the company will self-finance or pair up with other companies to co-finance a slate of film projects.” Next year’s Jem And The Holograms feature is also coming to us thanks to Allspark, in a deal with Blumhouse Pictures. Truly outrageous.

So far, there’s little information about what we can expect to see from the film, beyond some inevitable tail-tossing and lessons about friendship. Screenwriter Joe Ballarini, best known for writing Ice Age: Continental Drift (so he knows how to write animals with oversized personalities), will pen the film’s script, though there’s no word on who will direct the film and what talents we can expect to give voice to the pack of ponies.

The My Little Pony franchise has undergone a recent revival, thanks to the popularity of the television series My Little Pony: Friendship Is Magic (which is approaching its 100th episode), but this is all well-tread territory for the equine-centric series. When My Little Pony (the toy line) was first introduced to the public in 1983 (following the 1981 release of My Pretty Pony, a 10-inch doll that was initially tied into the series Romper Room), the toy soon inspired a stampede of other properties, including a number of specials and four animated series.

And, yes, an animated movie from 1986, simply titled My Little Pony: The Movie. The feature was the only Pony film to be theatrically released, and it featured voicework by Rhea Perlman, Tony Randall, Madeline Kahn, and Danny DeVito, which, in retrospect, is deeply and wonderfully weird. That film only made about $6 million at the box office. We suspect that number will be significantly higher for this new one. Aim for the stars, Pinkie Pie!