It’s always heartwarming when a good film gets a second life. Even if you don’t feel like The Shawshank Redemption deserves its current status as the greatest film of all time (per the IMDb 250), it’s a worthwhile movie that was deservedly rescued by cable after it failed to find an audience in theaters. There’s an ugly flip-side to this trend, however, and nothing embodies that ugliness more than this announcement via Deadline: There will soon be a Joe Dirt 2.
Produced, like the David Spade-starring original, by Adam Sandler’s Happy Madison production company, the sequel will appear on Sony’s streaming service Crackle. (This is on the heels of Sandler’s on deal with Netflix, so if you’re doing an SAT analogy question-style formulation, it would look like this: “SANDLER : NETFLIX :: SPADE : CRACKLE.” Where Rob Schneider fits in remains to be seen. Maybe Blockbuster On Demand?) Shooting starts in November. The film will start streaming next year.
So let’s back up for a minute: Joe Dirt? Really? I saw and reviewed Joe Dirt in 2001. Joe Dirt is not a good movie. As an old man, I’d mostly forgotten about it until another old-man editor told me last week that a younger co-worker had pointed out that frequent airings on cable had turned Joe Dirt into a veritable cult classic. To confirm this when news of the sequel broke, I consulted our resident young person, Intern Mike, who assured me that the appreciation is mostly ironic and that I shouldn’t worry about it too much. But, ironic or not, the appreciation has led to a sequel. I hope his generation can live with what they’ve done.