Money, it’s said, is the root of all evil. But then, it also allows me to continue living in my apartment and purchase food and navigate the Internet at blazing-fast speeds, so how bad could it really be? Still pretty rooty and evil, it turns out. In Jay Martin’s upcoming film 7 Minutes (not to be confused with Russ Meyer’s The Seven Minutes, a drama denouncing censorship of so-called “obscene” materials, a subject close to the legendary horndog’s heart), it drives a group of small-time crooks to dangerously desperate ends.
In 7 Minutes, neighborhood ne’er-do-wells agree to hold on to $62,000 worth of “merchandise” for a local dealer, only to dump it in the crapper when they suspect the law is on their tail. But it turns out the cop in question was just running in to grab a cup of joe, as is the policeman’s wont, so they ditched the drugs for nothing. Unsurprisingly, the local kingpin’s none too pleased that his gear has been disposed of, and demands that the boys recoup his losses. They don’t have the time, skill sets, or résumés to lock down high-paying careers and save up to repay him, so they take the ostensibly easy way out and decide to rob a bank. Oh, the folly that men do. Peep the trailer below:
The trail of the tape
Title: 7 Minutes
Director: Jay Martin
Screenwriter: Jay Martin
Cast: Luke Mitchell, Leven Rambin, Jason Ritter
Release date: June 26, 2015
The entire trailer in one line of dialogue: “This is for us.”
The entire trailer in one screengrab:
As the mind behind the music video for “Cherry Wine” by Nas, Jay Martin’s involvement as director makes this a can’t-miss cinematic event. (I am only partially joking. Like, 40/60. The “Cherry Wine” video kind of rules.) The film’s against-their-will heist narrative feels a little pat, so it’s up to Martin and his stable of actors to bring some intangibles to the table that’ll distinguish this from the glut of similar low-rent crime pictures.