In the great tradition of The Garbage Pail Kids Movie, Bratz: The Movie, and other questionable movie adaptations of pop culture fads comes Angry Birds, based on the wildly popular video game franchise. Just how popular? Last Christmas, 30 million people downloaded the game in a single week, including eight million on Christmas Day alone. That, my friends, is brand recognition, something far more valuable in Hollywood these days than relatively unimportant things like stories or characters.
So of course they’re going to make a 3-D animated Angry Birds movie, and The Hollywood Reporter says the project now has directors: animation veterans Fergal Reilly and Clay Kaytis. Neither has directed a film before but both have plenty of experience in the field; Reilly was a storyboard artist on The Iron Giant and Cloudy With A Chance Of Meatballs; Kaytis worked on Bolt, Tangled, and Wreck-It Ralph.
They’ll be directing a script by The Simpsons and King Of The Hill writer Jon Vitti; the film will be released by Sony in 2016, about seven years after the original Angry Birds game was released. Fads age like dogs—their life spans are tragically short—so it will be interesting to see how many people are still downloading Angry Birds on Christmas at that point.
Personally, I’m holding out hope for a Candy Crush movie, with a script by John Patrick Shanley and a cast that includes Channing Tatum, Jennifer Lawrence, Luis Guzmán, and Dame Judi Dench as Chocolate.