Hard to believe that the first full-length trailer for long-awaited Marvel release Ant-Man debuted all the way back in January. Time’s a goon, and in the span it takes to explain the concept of a connected cinematic universe, six months have elapsed. We got a second sneak peek at the film in April, but audiences are due for another look at the upcoming Paul Rudd-led adventure. Most of the ensuing trailers have left a lot of unanswered questions about the hotly anticipated project. For instance, devotees still have no knowledge of the dead-end job that Rudd’s character Scott Lang works before he turns to the life of thievery that leads him to the Ant-Man persona. Very little has been revealed about Corey Stoll’s villain, the nefarious Yellowjacket. And none of the clips run thus far have given us an impression of what Ant-Man might feel like when filtered through the lens of East Asian marketing.
The newly-released Japanese trailer has now been hosted by Yahoo, and is here to resolve all of these pressing concerns. With regard to that last bit in the previous paragraph, the answer is “weird.” The superimposition of Japanese narration over the Ant-Man footage feels slightly strange and kind of funny (unless, I assume, the viewer understands Japanese, in which case it’s most likely quite helpful), but the trailer merits coverage today due to its stretches of new footage. We get a better look at Yellowjacket and learn how he’s connected to Scott and his mysterious mentor, played by Michael Douglas. More importantly, however, we see Scott working as a hapless fro-yo jockey. Here is a superhero! Check it out below:
The trail of the tape
Director: Peyton Reed
Screenwriter: Adam McKay, Paul Rudd (story by Edgar Wright and Joe Cornish)
Cast: Paul Rudd, Corey Stoll, Michael Douglas, Evangeline Lilly
Release date: July 17, 2015
The entire trailer in one line of dialogue: “Why don’t you pick on someone your own size?”
The entire trailer in one screengrab:
In all fairness, this is one of those trailers that prompts that timeless joke, “Well, guess I don’t need to see the movie now!” It’s not unusual for Japanese trailers to run a little longer and fully work through the entirety of the plot, and while this one doesn’t confer any spoilers per se, it does feel almost too thorough. Film marketing, at its essence, is no different than professional striptease: always leave ‘em wanting more.