Redefining how infinitesimally minor a new crumb of information can be while still technically qualifying as “news,” the first official poster for Jurassic World thundered onto the Internet last night. Director Colin Trevorrow tweeted the image yesterday evening, which is practically identical to the original Jurassic Park poster, excepting the facts that the new advertisement 1) has the word “WORLD” instead of “PARK”, 2) runs the tagline “The park is open” instead of nothing, and 3) has adopted a sleek, sexy black-and-silver design because the future is now. This may be the minimum required amount of change for the poster to be fairly deemed “new.”
At this point, we have no choice but to ascribe meaning to something in order to make it through this random and chaotic sequence of events we call life, so why not this? Let us all find existential comfort in our shared need to cling to impossibly slight Jurassic World production details. Think back to 1993. Was your life simpler? Were you happier? Maybe we can go there together. In our hearts, the park has always been open.