Considering the central role toys and merchandising have played in the Star Wars universe, it’s hard to believe that when the original film was released to unprecedented box-office in 1977, Kenner was so unprepared for the insane demand for Star Wars action figures that when supplies ran out they famously sold an “Early Bird Certificate Package” fans could mail in for four toys at a later date. Since then, Star Wars merchandise has been a fixture of multiple generations’ childhoods, even during the long stint between trilogies, and now a new documentary called Plastic Galaxy examines this neverending run of Star Wars products. Per Variety, the “67-minute film features interviews with former employees of Kenner—the original Star Wars toy licensee—as well as experts, authors and collectors as it looks at the history of Star Wars action figures and other toys.”
The documentary is available at Vimeo for $4.99 for a one-day rental and $12.99 for a purchase; it’s also available on DVD, if you’re not into the whole “digital” thing and prefer technology old and endearingly clunky, not unlike an old Chewbacca action figure. Here’s the trailer for Plastic Galaxy.